Posts Tagged “SEO”
Big Brand Search Engine Spam – Hugo Boss
by Hessam on March 8, 2011
I have already written about the apparent inability of fashion brands to build websites which don’t suck. The German fashion brand Hugo Boss is no exception to this. Instead of ditching their Flash website so search engines can find their (…)
Content Farms in Europe – Will They Be Next?
by Hessam on March 4, 2011
Google launched a major algorithmic change during the last week of February, targeting so called Content Farms. These are sites with the revenue model of creating content cheaply which is later monetized with aggressive advertising. Some well-known content farms are (…)
A Major Step Towards Improving Google Search Quality
by Hessam on January 24, 2011
Google’s toolbar PageRank is Evil! I don’t mean it in a clubbing-baby-seals-evil sense, but in that it creates unnecessary confusion and misunderstandings which eventually lead to many incorrect business decisions. In addition, it’s empowering an entire industry of sleazy online (…)
Google Place Search And Its Impact On Location Services
by Hessam on October 28, 2010
Yesterday Google announced the launch of Place Search. From now on when Google’s algorithms think you are performing a location specific search you will automatically be shown the Place Search SERP layout. Your physical location is automatically detected but there (…)
Mixing Flash With Fashion – It’s Soo Last Season
by Hessam on October 21, 2010
It seems that the more money and fame a company has, the crappier websites it manages to produce. Two major sinners in this area are the fashion and the film industry. Others are restaurants, hotels, media and marketing agencies, and (…)
My name is Hessam Lavi, I'm a SEO & Web Analytics consultant and a former member of Google's search quality/webspam team. I'm an Iranian-born Swedish national living in Berlin. 
