Speaking at this year’s SMX in Stockholm

by Hessam on September 7, 2010

I’m very happy to be invited back to SMX Stockholm this year. It will be the second time I’m attending this conference. Two years ago I spoke at two sessions on Google Universal Search as well as Personalized Search. This time around I have been invited to speak at two sessions again, which I’m very excited about:

Search Engine Friendly Web Design
Why do developers create websites which are not understood by search engines? Here I’ll mainly talk about how onsite Search Engine Optimization is not very different than optimal web development. I’ll also talk about the often difficult relationship between web developers and SEO consultants, the reasons for the negative attitude towards SEO and how the two fields can better work together.

Conversion Science
Ok, you’ve got traffic – now what? I will be speaking about why it’s important to measure everything and how small changes can have a substantial impact on your business. I will also talk about common design and technical pitfalls.

SMX Stockholm takes place on 28-29 September in Clarion Hotel Sign (agenda here). Use the discount code SECRET010 and receive 15% off the ticket price (2-Day or 1-Day Pass SMX or Combi Pass for SMX & eMetrics).

I’m really looking forward to meeting old and new friends, including two of my former Google colleagues and friends, Jonas and Anu who are also coming to SMX.

In addition to the SMX conference, I will also be speaking at a breakfast seminar organized by Edelman PR and my business partner in Sweden Search Integration. Info in Swedish and sign up link can be found here.

2 comments

Hey Hessam ,
Me and my partner would be coming for this SMX.. Hope to catch you for some beer..

Looking forward for your speech

by Krunal Chauhan on September 13, 2010 at 8:37. Reply #

Too bad I missed that…

/ random Swede.

by Nabil El Alaoui Sossey on December 30, 2010 at 12:01. Reply #

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