Comments on: Measure Your Long Tail Traffic With Google Analytics

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By: Jimmy Edge

Jimmy Edge — Thu, 04 Nov 2010 12:08:30 +0000

Hi Hessam,

Thanks for this. I may be a bit late to get involved now, but how would you refine it to look at keywords which are made of more than 3 words?

Thanks

Jimmy

By: alessio

alessio — Sun, 20 Jun 2010 10:54:03 +0000

@Hessam

I'm testing your last advanced segment: seems like it doesn't works correctly; probably the metric is not correct.

I'm going to think it's a bit more tricky to measure the keywords that generated less than "X" access in a month to a website.

By: alessio

alessio — Sun, 20 Jun 2010 09:54:00 +0000

@Hessam
I’m testing your last advanced segment: seems like it doesn’t works correctly; probably the metric is not correct.
I’m going to think it’s a bit more tricky to measure the keywords that generated less than “X” access in a month to a website.

By: Hessam

Hessam — Fri, 18 Jun 2010 11:28:01 +0000

Yes sure, but I guess brand keywords would generate more than 5 visits (hopefully :)) and would hence get excluded automatically.

By: alessio

alessio — Fri, 18 Jun 2010 10:46:04 +0000

Yep! :)

Maybe you shold avoid branded keywords also: every user can add one (or more) dimensions to his advanced segment:

Keyword –> CONDITION: "does not contain" –> VALUE: "$put here your brand$"

Example:

Keyword –> CONDITION: "does not contain" –> VALUE: "Ryanair"

What do you think about it? :)

By: Hessam

Hessam — Fri, 18 Jun 2010 10:28:00 +0000

Yes sure, but I guess brand keywords would generate more than 5 visits (hopefully :)) and would hence get excluded automatically.

By: Hessam

Hessam — Fri, 18 Jun 2010 10:11:08 +0000

@Alessio: I understand what you are saying now. Do you feel something like this is more useful? http://bit.ly/9TPRIr

By: alessio

alessio — Fri, 18 Jun 2010 09:46:00 +0000

Yep! :)

Maybe you shold avoid branded keywords also: every user can add one (or more) dimensions to his advanced segment:

Keyword –> CONDITION: “does not contain” –> VALUE: “$put here your brand$”

Example:

Keyword –> CONDITION: “does not contain” –> VALUE: “Ryanair”

What do you think about it? :)

By: alessio

alessio — Fri, 18 Jun 2010 09:34:33 +0000

@Hessam

Thank you for your reply.

I don't mean "3-4 keywords is too few".

I mean the definition "Long Tail" isn't associated to the number of words.

In your long tail maybe you could find keywords composed by 1 or 2 words also.

The advanced segments you suggest, however interesting, are useful to segment single or more keyword queries, but i think is incorrect use these segments to find the long tail keywords, in my personal way to see the web analysis. :)