FIFA World Cup Match Times For Google Calendar

by Hessam on June 8, 2010

FIFA World Cup 2010With the football world cup in South Africa only a few days away, I’ve created a calendar so that you can easier keep track of all the match times. Simply click on the link below to add it to your existing calendar. Read the rest of this entry »

Measure Your Long Tail Traffic With Google Analytics

by Hessam on June 2, 2010

If you are following the latest SEO industry news, you have probably heard about the Google “May Day” update. Google’s Matt Cutts confirmed that this Search algorithm change mainly affects long tail searches (watch the video here).  Long tail searches can be obscure and/or rare queries where the set of fitting search results is relatively small. Most commonly however they describe those searches where at least 3-4 words (and often more) are used.

After the May Day update many websites reported a significant loss of traffic, while others have seen improved traffic from search engines. After all, Google’s Search index resembles an ecosystem where one site’s loss is another one’s gain.

If you are using Google Analytics there is an easy way to check if and how this update has affected your performance in Google. In order to segment and analyze your long tail traffic you need to set up Advanced Segments using Regular Expressions. The nifty thing with Advanced Segments is that they allow you to analyze historical data, something which is not possible with filters, and to easily share them with others. Below I  have created 4 different segments which will hopefully help you get started with analyzing your long tail traffic. Simply click on any of the links to add them to your own Google Analytics profiles.

>> segment single-keyword queries

>> segment multi-keyword queries (>1)

>> segment two-keyword queries

>> segment three-keyword queries

Read the rest of this entry »

Google: “We Pay Our AdSense Partners 68%”

by Hessam on May 24, 2010

AdSense Revenue Share Today Google publicized the split of revenue they share with their hundreds of thousands of AdSense publishers worldwide.

In short, Google pays out 68% for AdSense for Content (AFC) ads, and 51% for AdSense for Search (AFS) ads. Quote from the post:

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. […] Since launching AdSense for content in 2003, this revenue share has never changed.

We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. […] The AdSense for search revenue share has remained the same since 2005, when we increased it.

This announcement is a welcomed news by websites monetizing their content with Google AdSense; this will in addition end many speculations around the subject.

Read the entire post here:

If You Really Want To Inspire People, Start With The Why

by Hessam on May 7, 2010

Every now and then you hear somebody saying something which you have always felt, but couldn’t properly express in words. Today I stumbled over a TED talk video posted over at David Noël’s blog which really hit that spot. The message by Simon Sinek is that whatever you are trying to sell, you will only gain devoted followers by presenting them your vision, not your mere action plan or money.

You can see examples of this everywhere: why do so many people work for little money at NGOs while they could easily make more elsewhere? Some organizations, even startups, have people queuing at their door to work for them, others can’t hire no matter how hard they try, and when they succeed you will always find a high employee turnover in those organizations.

My favourite quote from the speech:

“The goal is not to hire people who need a job, it’s to hire people who believe what you believe. […] If you hire people just because they can do a job they will work for your money, but if you hire people who believe what you believe they will work for you with blood, sweat, and tears.”

8 Ways Of Using Google Analytics Annotations In Your SEO Projects

by Hessam on February 10, 2010

Google Analytics AnnotationsA while back Google Analytics announced a new feature which allows users to add annotations to their traffic data for easier tracking of changes in website traffic. This feature allows users to make better sense of the data by incorporating a log of all internal and external changes which could influence the traffic to the website. This feature is especially handy when you manage several websites and want to keep track of updates across the different domains.

Annotations now seem to be rolled out to all users and here are 8 suggestions on how you can use it in your SEO projects.

In general you should make a habit of creating a note in Google Analytics for the following reasons:

Technical adjustments including server updates and migrations, change of hosting provider, changes in the code (scripts, CSS, etc), database updates and modifications, etc.

Structural modifications such as changes to your H-tags, URL structure, meta-robot tags, robots.txt, sitemaps submissions, etc.

Editorial updates including copywriting, experiments with call to action, page titles, link anchor texts, etc.

Campaign launches, both paid and organic, as well as offline campaigns. Changes in for instance AdWords budget should also be logged.

PR work including articles written about you, your company or product, or related stories which could indirectly stimulate interest in your content.

SEO related announcements including changes in search algorithms or introduction of new features, for instance launch of Google Caffeine, Personalized Search, and Real-Time Search.

New inbound links to track any positive effect on your rankings and traffic.

Seasonal trends, for instance start of the summer holiday season, related seasonal keyword trends such as ‘winter tires’ and ‘soccer world cup’, related behavioural trends resulting in higher search volumes in specific keyword clusters, e.g. health and fitness queries after the Christmas holiday season, etc

Feel free to add more suggestions in the comments section. Here is a video explaining how you can create an annotation in Google Analytics: