If You Really Want To Inspire People, Start With The Why

by Hessam on May 7, 2010

Every now and then you hear somebody saying something which you have always felt, but couldn’t properly express in words. Today I stumbled over a TED talk video posted over at David Noël’s blog which really hit that spot. The message by Simon Sinek is that whatever you are trying to sell, you will only gain devoted followers by presenting them your vision, not your mere action plan or money.

You can see examples of this everywhere: why do so many people work for little money at NGOs while they could easily make more elsewhere? Some organizations, even startups, have people queuing at their door to work for them, others can’t hire no matter how hard they try, and when they succeed you will always find a high employee turnover in those organizations.

My favourite quote from the speech:

“The goal is not to hire people who need a job, it’s to hire people who believe what you believe. […] If you hire people just because they can do a job they will work for your money, but if you hire people who believe what you believe they will work for you with blood, sweat, and tears.”

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