Google: “We Pay Our AdSense Partners 68%”
by Hessam on May 24, 2010
Today Google publicized the split of revenue they share with their hundreds of thousands of AdSense publishers worldwide.
In short, Google pays out 68% for AdSense for Content (AFC) ads, and 51% for AdSense for Search (AFS) ads. Quote from the post:
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. […] Since launching AdSense for content in 2003, this revenue share has never changed.
We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. […] The AdSense for search revenue share has remained the same since 2005, when we increased it.
This announcement is a welcomed news by websites monetizing their content with Google AdSense; this will in addition end many speculations around the subject.
Read the entire post here: http://adsense.blogspot.com/2010/05/adsense-revenue-share.html
My name is Hessam Lavi and I live in Berlin, Germany. I'm an ex-Googler and have worked with Search and SEO for almost 5 years now. Apart from the obvious (optimization, conversion, web analytics etc) I'm also passionate about music and photography. 
