Comments for The Secret Swede

Comment on Measure Your Long Tail Traffic With Google Analytics by alessio

alessio — Sun, 20 Jun 2010 09:54:03 +0000

@Hessam
I’m testing your last advanced segment: seems like it doesn’t works correctly; probably the metric is not correct.
I’m going to think it’s a bit more tricky to measure the keywords that generated less than “X” access in a month to a website.

Comment on Measure Your Long Tail Traffic With Google Analytics by Hessam

Hessam — Fri, 18 Jun 2010 10:28:01 +0000

Yes sure, but I guess brand keywords would generate more than 5 visits (hopefully :)) and would hence get excluded automatically.

Comment on Measure Your Long Tail Traffic With Google Analytics by alessio

alessio — Fri, 18 Jun 2010 09:46:04 +0000

Yep! :)

Maybe you shold avoid branded keywords also: every user can add one (or more) dimensions to his advanced segment:

Keyword —> CONDITION: “does not contain” —> VALUE: “$put here your brand$”

Example:

Keyword —> CONDITION: “does not contain” —> VALUE: “Ryanair”

What do you think about it? :)

Comment on Measure Your Long Tail Traffic With Google Analytics by Hessam

Hessam — Fri, 18 Jun 2010 09:11:08 +0000

@Alessio: I understand what you are saying now. Do you feel something like this is more useful? http://bit.ly/9TPRIr

Comment on Measure Your Long Tail Traffic With Google Analytics by alessio

alessio — Fri, 18 Jun 2010 08:34:33 +0000

@Hessam
Thank you for your reply.

I don’t mean “3-4 keywords is too few”.

I mean the definition “Long Tail” isn’t associated to the number of words.
In your long tail maybe you could find keywords composed by 1 or 2 words also.

The advanced segments you suggest, however interesting, are useful to segment single or more keyword queries, but i think is incorrect use these segments to find the long tail keywords, in my personal way to see the web analysis. :)

Comment on Measure Your Long Tail Traffic With Google Analytics by Hessam

Hessam — Thu, 17 Jun 2010 16:08:37 +0000

@Alessio: You are totally right, 3-4 keywords is probably too few in most cases. But I see long tail keywords and long tail landing pages (e.g. pages with less then 5 visits) as two different metrics. For instance, you can have pages which generate a large amount of traffic from long keyword phrases and vice versa, so I’m not sure combining the two would be useful. But I could be totally wrong :) so it would be great if you could share some examples!

What I mean is that “long tail” as a concept applies to a variety of metrics, e.g. visitors’ location, landing pages, or length of search referral keywords which I wrote about here. In general the more users learn about the Advanced Segments, the better they can use to it to extract more useful info from their traffic data.

Comment on Measure Your Long Tail Traffic With Google Analytics by alessio

alessio — Thu, 17 Jun 2010 07:41:40 +0000

You mean “low cost flight” is long tail for Ryanair? :)

“Long tail” is a different thing, really very differet by key with 3-4 words.

You need to use advanced segments to find keyphrase with 5 or less visits per month.

Comment on Measure Your Long Tail Traffic With Google Analytics by Webnews #12: Greek, Kiss, Tokyo & SEO | Andi Licious' Blogosphäre

Webnews #12: Greek, Kiss, Tokyo & SEO | Andi Licious' Blogosphäre — Fri, 04 Jun 2010 12:18:35 +0000

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Comment on Measure Your Long Tail Traffic With Google Analytics by Hessam

Hessam — Fri, 04 Jun 2010 09:45:22 +0000

@Michael: Thanks for the tips. There are however two easier ways to apply any segment you create to other profiles you have in your account.

1) In the Segment Edit/Setup page, look at the bottom where you should see “Visible in: DOMAINNAME.com and” followed by a drop down list. You can here choose which other profiles you would like to apply the segment to.

2) When in your profile, go to the Manage Advanced Segments page and again at the bottom you will see a drop down menu called “Other Custom Segments for YOUREMAIL”. Click on it and do your magic :)

I hope this helps.

Comment on Measure Your Long Tail Traffic With Google Analytics by Michael S

Michael S — Fri, 04 Jun 2010 06:44:33 +0000

Thanks. A thing to add: if you have more profiles in GA, your links will lead to the advanced segment creation with the first profile in your account. if you’d like to create the segment for a certain profile - select it in the dropdown look at the URL, copy the &id=1234566 and append it to the segment link.

cheers,