A while back Google Analytics announced a new feature which allows users to add annotations to their traffic data for easier tracking of changes in website traffic. This feature allows users to make better sense of the data by incorporating a ...Read More
This is something which I'm really excited about and I believe is a real killer feature for Google Search. Unfortunately with the frantic hype around Apple's announcement of the iPad, this news has not yet got the attention it really deserves. Back ...Read More
Update February 4: Following this post and my email conversations with the folks at Digg, they corrected their robots.txt file on January 29.I was recently looking through some of the major tech news sites around the web and studying their usage of ...Read More
In a blogpost on Google's official blog tonight the company is delivering a direct attack on the Chinese government and states that Google has had enough and will effectively stop censuring its search results in China. The firm lists three ...Read More
How could I miss this!? I blame it on becoming a father and not having enough time to keep up with all the fantastic albums being released :)Anyways, if you don't know The Swell Season then you really should check ...Read More





My name is Hessam Lavi and I live in Berlin, Germany. I'm an ex-Googler and have worked with Search and SEO for almost 5 years now. Apart from the obvious (optimization, conversion, web analytics etc) I'm also passionate about music and photography. 